Dear Business Owner,

Most businesses don’t fail because the market was bad.

Or because they “couldn’t find good help.”

Or because they “ran out of money.”They fail because the owner quit.

little by little…

They stopped doing the hard stuff.

Stopped pushing

Stopped leading,

Stopped fighting

I’ve been there.

I’ve felt the pressure. The fatigue. The fear.

But I also spent years running 100-mile races…

And let me tell you—this game ain’t physical. It’s mental.

Walking for 24 hours straight in the dead heat of Pensacola in July isn’t about fitness.

It’s about building an unshakable mindset

The kind of mindset that doesn’t quit when business gets hard.

The kind of mindset that wins.

Introducing: The DEATH WALK

July 19th — Pensacola, Florida

24 hours. No finish line. Just forward.This isn’t a motivational seminar.

It’s not a mastermind.

It’s not a networking event with mimosas and matching polos.

It’s a furnace.

A crucible.

Where your excuses get burned off.

And what’s left… is someone who doesn’t quit.

You will hurt.

You will want to stop.

And that’s exactly when you’ll realize...

this is the same battle you fight in business every day.

But when you finish...

You’ll leave with something no coach, consultant, or course can give you

An identity

The identity of someone who finishes what they start.

In life. In business. In everything.